OUR STORY

It started with our son’s love for rhinos and our dream to build something as a family. Crash Charge is more than a brand to us — it’s our way of showing what’s possible when passion, teamwork, and purpose collide.

Crash Charge is performance-driven, purpose-inspired sportswear for athletes and teams who move together with unstoppable force.
Lead the Charge. Own the Game.

MADE WITH A PURPOSE

At Crash Charge, we believe success in the sports world takes more than just talent—it demands heart, grit, and the relentless drive to lead.

Inspired by the unstoppable force of a rhino crash—a group that moves together and charges with purpose—our brand stands for the perfect balance of team strength and individual determination.

When a rhino charges, it commits fully. That’s the mentality we embody. To own the game, you need a team that’s got your back and the courage to take control when the moment calls. Whether you’re leading the charge or holding the line, Crash Charge is about showing up, standing strong, and doing whatever it takes to win—together.

This isn’t just sportswear. This is a mindset.

This is Crash Charge.

At Crash Charge, we’re more than a brand — we’re a movement fueled by grit, purpose, and unity. Everything we create is rooted in three core values:

  • UNCOMPROMISING QUALITY:

    We craft gear that performs. Built with premium materials, every product is made to go the distance — just like you

  • BOLD DESIGN:

    We don’t do basic. Our designs are loud, fearless, and unapologetically bold — made to turn heads and spark confidence.

  • STRENGTH IN NUMBERS:

    True power is found in the team. Like a crash of rhinos, we move together — driven by loyalty, leadership, and unstoppable energy.

HELPING RHINOS PARTNERSHIP

When you use the code HELPINGRHINOS at checkout, 15% of the sales price (excluding shipping and taxes) will be
donated to Helping Rhinos (UK Charity No. 1175762). Donations will be administered by CAF America via the
‘Friends of Helping Rhinos’ Fund.